This webpage has a button that randomly selects a candy-related item for you. I think a random, but curated, product selection can help consumers in several ways:
Prevent “Paralysis by Analysis”: I often waste time and energy thinking about things that should just be a simple decision, and sometimes a fast and random answer is just as good as a slow and deliberate answer.
Convenience: By randomly selecting an item for the user, the webpage eliminates the need for users to browse through numerous products to find something they are interested in.
Discoverability: The random selection feature exposes users to new and unique candy-related products that they may not have otherwise discovered.
Fun and Engaging: The random selection feature makes the webpage more engaging and fun for users to interact with.